Free tool

Campaign ROI calculator

Measure the return on investment of an influencer or content campaign — in seconds.

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ROI compares what a campaign earned to what it cost. A 0% ROI = you break even; positive = profit. Also remember long-term gains (awareness, reusable content, UGC) that this number doesn’t always capture.

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Frequently asked questions

Everything you need to know before using the tool.

How do I calculate ROI of an influencer campaign?
ROI = (revenue − investment) ÷ investment × 100. A 0% ROI = you break even; above = profit. Also factor in long-term gains (awareness, reusable content) that this number doesn’t capture.
What is a good ROI for an influencer campaign?
Below 0% is a loss, 0–100% is profitable, 100–300% is very good, above 300% is excellent. UGC campaigns reused in paid ads often have the strongest ROI.
What costs should I include in the investment?
Include creator fees, gifted product costs, shipping, ad budget (boosting content), and the valued time of internal coordination.