Free tool
Campaign brief generator
Create a clear, professional brief for your creators in minutes. Fill in, generate, copy or download.
Brief preview
Enter at least the brand name to generate your brief.
Enter your email to copy or download your brief. No spam.
Want us to run the whole campaign?
Let’s talkFrequently asked questions
Everything you need to know before using the tool.
What should an influencer campaign brief include?
A good brief includes: brand name, objective, product/service, platforms, specific deliverables (number of posts/stories/reels), key messages, do’s and don’ts, required mentions and hashtags, timeline, compensation, usage rights, and point of contact.
Why is a brief important?
A clear brief avoids back-and-forth, protects your usage rights, and lets the creator deliver on-brand content the first time — saving time and money.
Is the generated brief downloadable as a PDF?
Yes. You can copy it as text or download it as a formatted PDF with your brand’s look, ready to send to creators.